The full share your story campaign involves interacting with our audience in places they already enjoy and frequent - in Real Simple magazine and at the wine section in the grocery store.
Helpful but fun pieces like recipe cards that share a story of a featured dish or a pull-out bookmark in the magazine encourage the user to interact with the campaign and to make blogger a part of their every day lives.
blogger brand repositioning
When Blogger was on the lookout for a new audience, the share your story campaign was a perfect fit. Through an overhaul of the existing brand with the new target audience (newly retired women) in mind, the Blogger brand is able to adapt and update to fit the world’s changing needs.
